Marengere Media
Embed your digital footprint.
Deliver knowledge pieces and become known as a leader.
Provide solutions.
Give customers the opportunity to save or receive added value through specials.
And let them get to know the person behind the business – you – something today's consumers increasingly want.
Sustainable Development and Green Business eBook
"Men are driven by the economy and the resource sector. They make the environmental connection through a triple bottom line. Women are more nurturers, in the sense that they're the caretakers for the family. They make the connection between the environment and the health of their family."
The above words – spoken by Green Living Enterprises CEO to the Toronto Star's Vivian Song in April, 2011 – sum up the Canadian market for products of a natural, organic, or otherwise "green" nature.
The concept of sustainable development – as manifested in social, environmental, and economic responsibility – the "triple bottom line" – is more involved.
Both are detailed in this report.
Should you start a green business or go green if you have one? Why, exactly? What are the risks and rewards, if any? and What is involved?
This report answers those questions.
$49.00 CDN
Entrepreneurship Anthology
A collection of popular pieces on the subject of entrepreneurship.
2011-12-01
It's all about them: Today's health services marketing.
Can ... subtle ... promotional efforts increase revenues?
Can they do so without alienating existing or other patients?
Can animosity with other members of provincial associations be avoided with the deployment of competitive tactics in their backyards?
2011-08-24
Hurry up and wait: The state of Canadian health care in 2011
Canadian health care consumers have been saying since 2002 that they want wait times reduced, access to a family doctor, coordination of care, and "one-stop shopping." In addition to transfer payments to the provinces, the federal government alone has spent over $10-billion on attempts to improve the Canadian health care system. Reports indicate that wait times for specific surgeries have reduced but not for tests (in Ontario), only 7 per cent of Canadians have electronic medical records, 30% of Ontario hospitals are in a deficit position, one-sixth of hospital beds in Ontario are occupied with patients waiting for long-term care placement, and over three-quarters of a million Ontarians have no family doctor. There is increasing attention to private sector provision of health care services – in large part a response to expectations about the quality of public services – and specifically as an addition to, rather than a replacement for, the public health care system.
2011-10-10
Home Staging Business Analysis
Home staging is currently a hot career choice. This report provides a detailed examination of it as a business in Canada. The features and benefits of the service of home staging are delineated as well as typical service packages and their prices. The size of the market is determined and the competition and their share are described. The attractiveness of the industry sector is examined and critical success factors are identified. Finally, an illustration is presented of whether or not to start a home staging business.
Revised 2011-10-10
$28 CDN
Ontario Health Services Senior Scorecard
A review of the Ontario government's efforts and results in the provision of community care to the senior population.
2011-10-10
Physical rehabilitation in Ontario: Industry analysis
Legislative, regulatory, and policy changes are reviewed. Reasons for particular recent decline in activity are provided, including a reduction in relative public funding, as well as reasons provided for general growth. Benchmarking data are presented in order to describe the size of the Canadian and Ontario sectors, the range of sizes of establishments within them by employment, and aggregate financial performance. The state and stage of the industry are presented in order to discuss successful applicable strategies, and opportunities and threats for establishments are listed. Attractiveness of the industry is determined and conclusions are made for business and employment.
Revised 2011-10-01
$28 CDN
Patient retention in a dental clinic
An examination of satisfaction and best practices.
A dental clinic which was part of a chain was experiencing patient defection and few new patients. The lead dentist had determined that a "chart audit" was required in order to address the problem. A full work-up revealed much more than that.
Won't make it into the Hallmark Hall of Fame
An examination of the online greeting card business.
The idea: Internet greeting cards.
The customer: Internet users pressed for time but who still care.
Why is it in demand? Go green with greeting cards.
How will its availability be communicated? Search engine optimization, Google AdWords, social media marketing.
Why will they buy from you? Low cost and convenient substitute.
2011-06-29
The Honourary MBA in Entrepreneurship eBook
Learn how to succeed with your own business against today's sophisticated and competitive backdrop.
This eBook teaches the basics of entrepreneurship as well as provides factors shown to be critical to the success of new ventures. It describes small business development, growth, and management. It is modular in format and features the following chapters of increasing complexity:
- Essentials of Self-Employment,
- Enterprise Development and Business Planning,
- Enterprise Growth and Marketing of Services, and
- Strategy.
It describes the enterprise stool as having three legs: the entrepreneur, the opportunity, and the capital, and then elaborates on a fourth: the "edge" or the "in," which can make the difference between timely and protracted start-ups.
$49 CDN
